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3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise, by Zack O'Malley Greenburg
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Review
Praise for 3 Kings"There is no keener, more knowledgeable and scintillating observer of the modern cultural scene than Zack Greenburg. He proves it with this definitive, absorbing history of hip-hop and its three mega-giants. It reads better than an adventure novel and provides highly useful entrepreneurial lessons for anyone who wants to achieve success."―Steve Forbes, Editor-in-Chief of Forbes"Hip-hop is one of the most significant cultural forces of the past half-century, not just in music but in art, fashion, film, technology, politics and business. Greenburg provides a comprehensive review of hip-hop history on all fronts. It will inspire newcomers and deepen the appreciation of aficionados, while explaining just how hip-hop took its current place on the world stage."―Arianna Huffington, founder of Thrive Global and Huffington Post"I've been blessed to work with Diddy, Jay-Z and Dr. Dre, and let me be honest: 3 Kings gives you the major keys to how the biggest bosses on the planet keep winning."―DJ Khaled, recording artist and entrepreneur"Greenburg's narrative traces how the titular kings' trajectories transformed a music genre into a global juggernaut that's equal parts industry, culture and movement. There are copious lessons here in bringing ferocious energy to a concept--and honing that concept for the masses--that will serve would-be moguls in any arena."―Kathryn Dill, Careers Editor, CNBC"Finance is a central focus in hip-hop, but few writers have the facts and figures to discuss it credibly. Greenburg demystifies three iconic rap artists who these days make most of their money apart from rap. It's a well-constructed analysis that you don't need to be an expert to appreciate."―Ben Westhoff, author of Original Gangstas"Plain and simple: I'm just a diehard fan."―Kevin Olusola, Grammy-winning member of Pentatonix"A vividly clear depiction of the commercial empires built by Diddy, Jay-Z, and Dr. Dre. The book documents their humble beginnings, their rise to fame and illustrates the important connection to the pioneers who paved the way for their success... an exceptional read."―Rocky Bucano, President of the Universal Hip-Hop Museum"If Jay-Z, Diddy, and Dr. Dre are shrouded in mystery and inclined towards self-mythologizing, Greenburg does one of the most difficult things a reporter can do: he artfully chronicles their ascent, carefully accounts for their fortunes, and renders moguls as actual flesh and blood mortals. It reaffirms his bona fides as the preeminent journalist covering the business of hip-hop."―Jeff Weiss, author of Biggie vs 2pac"Greenburg reveals a blueprint for how billions were made by and for the artists themselves. An excellent read and a valuable education for entrepreneurs, industry insiders, outsiders, and music aficionados."―Josh Davis, author of Two Awesome Hours"Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hip business into the mainstream."―Dan Charnas, author of The Big Payback
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About the Author
Zack O'Malley Greenburg is the senior editor of media & entertainment at Forbes and the author of two books: Empire State of Mind, a business-focused biography of Jay-Z (Penguin/Portfolio, 2011) and Michael Jackson, Inc. (Simon & Schuster/Atria, 2014), a deep dive into the King of Pop's financial realm. Zack graduated from Yale in 2007 with a degree in American Studies and immediately joined the staff at Forbes, where his annual Hip-Hop Cash Kings packages gave the genre its first sustained, serious coverage in the mainstream business press. His work has also appeared in the Washington Post, Billboard, Vibe, McSweeney's and Sports Illustrated. He lives in New York with his wife and cats.
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Product details
Hardcover: 320 pages
Publisher: Little, Brown and Company (March 6, 2018)
Language: English
ISBN-10: 0316316539
ISBN-13: 978-0316316538
Product Dimensions:
6.4 x 1.1 x 9.6 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
36 customer reviews
Amazon Best Sellers Rank:
#55,721 in Books (See Top 100 in Books)
Like Reggie Jackson on a fateful October night, Zack O'Malley Greenburg has hit his third consecutive home run! This one, the most towering of them all. Just as in "Empire State of Mind" and "Michael Jackson, Inc.," Greenburg's first two triumphs, he delves into the business acumen, personalities, and lore of the music industry -- separating fact from generally-accepted-truth. But this book goes further still. It's raw and riveting, and a meticulously sourced look at the men who would be king. Greenburg writes of their successes, yes; but also their failures, which, interestingly, led to even greater successes down the road for all three men -- Diddy, Dre, and Jay-Z. On a personal note, as a novice when it comes to hip-hop, I found these stories just as compelling as I imagine I would have as a devoted fan. I purchased this book since I enjoy the author's writing style so much, and "3 Kings" certainly delivered.
Heck yes. I've read and enjoyed Greenburg's other books, and this follows in their footsteps - insightful, fun, smart, and with enough backstage sleuthing to surprise even the most devoted hip hop fans.
Inspirational book about entrepreneurship
This was a great read. It was well written and very informative. I learned a lot about the industry and the 3 Kings
Great book! It shows the evolution of hip-hop and the influencers beyond some of the greats. It also provides insight into how they helped change how companies invested and branded beyond the music. By leveraging their own brands, they were able to create a legacy with "new money."
it's an OK read!
Pretty good read
Fascinating and well-written!
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